Logo ideas by color

Browse through our collection of logo ideas by color and get inspired to create your own! Plus, learn what each color means and how they pair best with others.

Green
Gray
Gold
Orange
Yellow
Blue
Purple
Pink
Red
Black

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Using colors in branding

Your logo color palette says a lot about your brand and its personality. It can communicate everything from fresh and exciting to serious and edgy. Explore color meanings here to see what suits your business!

Green in branding

You’ll often see businesses using green to convey:

  • Growth
  • Freshness
  • Nature
  • Prosperity
  • Calmness
  • Safety
  • Renewal
  • Wealth
  • Generosity
  • Health

    • Commonly used in these industries

    Healthcare
    Cannabis
    Bank

    Gray in branding

    Businesses often use gray in logos to convey:

  • Strength
  • Mystery
  • Sophistication
  • Formal
  • Conservative
  • Timeless
  • Edgy
  • Authoritative
  • Elegant
  • Refined

    • Commonly used in these industries

    Photographer
    Auto
    Insurance

    Gold in branding

    Gold frequently evokes a sense of:

  • Illumination
  • Knowledge
  • Spirituality
  • Wealth
  • Wisdom
  • Power
  • Success
  • Prestige
  • Achievement
  • Triumph

    • Commonly used in these industries

    Jewelry
    Teams
    Restaurant

    Orange in branding

    The color orange is often thought to be:

  • Fresh
  • Energetic
  • Warmth
  • Inviting
  • Emergency
  • Optimism
  • Enthusiasm
  • Health
  • Safety
  • Success

    • Commonly used in these industries

    Construction
    Airline
    Artist

    Yellow in branding

    Yellow is typically believed to convey:

  • Sunshine
  • Hope
  • Happiness
  • Positivity
  • Fresh
  • Enlightenment
  • Energy
  • Loyalty
  • Joy
  • Intellect

    • Commonly used in these industries

    Construction
    School
    Charity

    Blue in branding

    Use your blue logo to build an emotional connection with your audience. Blue is often used to communicate:

  • Dependability
  • Calmness
  • Trust
  • Confidence
  • Cool
  • Intelligence
  • Refreshing
  • Stability
  • Depth
  • Wisdom

    • Commonly used in these industries

    Cleaning
    Realtor
    Insurance

    Purple in branding

    The color purple is typically associated with:

  • Royalty
  • Innovation
  • Technology
  • Wisdom
  • Generosity
  • Mystery
  • Magic
  • Independence
  • Nobility
  • Power

    • Commonly used in these industries

    Church
    Political
    Marketing

    Pink in branding

    Pink is generally thought to mean:

  • Energy
  • Sweet
  • Cute
  • Playful
  • Romantic
  • Feminine
  • Tender
  • Charming
  • Love
  • Serenity

    • Commonly used in these industries

    Music
    Clothing
    Personal

    Red in branding

    Red is commonly used to communicate:

  • Strength
  • Courage
  • Love
  • Passion
  • Danger
  • Vigor
  • Sexuality
  • Anger
  • Action
  • Determination

    • Commonly used in these industries

    Truck
    Auto
    Healthcare

    Black in branding

    The color black is often used to communicate:

  • Mystery
  • Elegance
  • Evil
  • Authority
  • Strength
  • Power
  • Fear
  • Seriousness
  • Sophistication
  • Drama